McDonalds- Who do they really change for?

           McDonalds uses holidays to hype their food products according to the season. For example, they are offering a 20 pound three-course meal on Valentines days in New Castle, England. They educate their customers through advertisements on television, billboards, emails, and almost  any way to reach the community. The business is doing well targeting their demographics of kids on cartoon networks with kids meals. On the other hand their older demographic with humorous commercials. They also advocate helping young teens with jobs and showing the benefits of working at a McDonalds. Though, they could improve on finding bigger events. The Super Bowl had no advertisement for McDonalds and that is an event that millions of people around the world watch. The company does focus many of its efforts into making the experience the best for its customers. Many of the advertisements shows families sitting with each other, or the idea of friends coming together to eat. They are trying to advertise that they are a family business and advocate and are trying to bring the atmosphere of a family business. As the holidays are coming to an end, the McDonalds company needs to focus on what is next. Holidays and specials that people look forward to during the year. As the year goes along many movies begin to come out. Some of these movies can be directed for children and impact McDonalds and they begin to target the younger demographic with toys of their favorite movie character. A very strategic and interesting move McDonalds made was the return of the Szechuan sauce. In a television sho called "Rick and Morty", they mentioned in one of the episodes the love for this long forgotten sauce. The thousands of fans went into uproar soon after demanding that McDonalds gives Szechuan sauce. McDonalds sees and captures this opportunity and promises to bring it back. This move is not only for the consumers, but a large benefit to the company as well. They did not need to advertise or survey what people would like. They were able to skip right into the production phase. The company is facing an issue with human employment. As labor wages increase the McDonalds company begins to face the dilemma of whether or not it is better to hire people or use kiosks to do the work for them and erase the need to pay for so many workers. Implications of this could be hurtful to their company is the public eyes. McDonalds advocates helping young adults get a job and give them experience they need. If McDonalds replaces them with an electronic kiosk, the public eye may start to question whether they believe in the people or their company profits is more important.

Sources

Coulter, Martin. “McDonald's in Newcastl...offering a ...Three-Course Valentine's Meal.”Business Insider, Business Insider, 3 Feb. 2018, www.businessinsider.com/mcdonalds-valentines-day-meal-2018-2.

Smith, Aaron. “McDonald's Vows to Reboot Szechuan Sauce for Spurned 'Rick and Morty' Fans.” Money CNN, CNN, 9 Oct. 2017, money.cnn.com/2017/10/09/news/companies/rick-and-morty-mcdonalds/index.html.

Tenebruso, Joe. “3 Reasons McDonald's Stock Could Fall.” Madison.com, Madison, 1 Feb. 2018, host.madison.com/business/investment/markets-and-stocks/reasons-mcdonald-s-stock-could-fall/article_f5f03373-02fb-5e73-983e-da74326a545d.html.