McDonalds and the rough first quarter
McDonald's is struggling according to Markets Insider. CNBC wrote an article that stated “ McDonald's new value offering isn't off to a good start, according to one Wall Street firm….RBC Capital Market reduced its sales and earnings estimates for McDonald's shares. The company launched its $1, $2 and $3 menu in January.”” Another article from Business Insider says that "Shares of McDonald's are down almost 5% Friday..."The fast food giant announced its new dollar menu in January in an attempt to win back value minded customers. But that prompted other chains to cut their prices as well". It is very clear that McDonalds needs a new marketing strategy in order for them to come back from their recent loss. Other fast food chains are beginning to catch on and can now start competing against the giant company. "McDonalds is down almost 14% this year". The year of 2018 is now under its third month. This is not a strong quarter to start off w...