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McDonalds and the rough first quarter

McDonald's is struggling according to Markets Insider.  CNBC wrote an article that stated “ McDonald's new value offering isn't off to a good start, according to one Wall Street firm….RBC Capital Market reduced its sales and earnings estimates for McDonald's shares. The company launched its $1, $2 and $3 menu in January.”” Another article from Business Insider says that "Shares of McDonald's are  down almost 5% Friday..."The fast food giant announced its new dollar menu in January in an attempt to win back value minded customers. But that prompted other chains to cut their prices as well". It is very clear that McDonalds needs a new marketing strategy in order for them to come back from their recent loss. Other fast food chains are beginning to catch on and can now start competing against the giant company. "McDonalds is down almost 14% this year". The year of 2018 is now under its third month. This is not a strong quarter to start off w...
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McDonalds and the Cheeseburger Loss

Sterling O'Hara February 19, 2018 McDonalds and the Cheeseburger Loss  McDonalds is removing the cheeseburger from the Happy Meal. This is a big step towards creating a healthier lifestyle for children. In 2013 they added apples. And they are hoping that the public eye will see their efforts to looking for the betterment of adolescent health. They are trying to please the consumers are analytics calling McDonalds one of the big problems to childhood obesity. They lure in children with toys and some people have called out the restaurant and say that it is messed up. " The American Heart Association called the move an 'important step in the right direction' and urged McDonald’s competitors to follow suit." McDonalds is looking towards making the world healthier for children and they also pledged to add more fruits and vegetables to their menu for both children and adults. As their mission statements says"   We are committed to continuously impr...
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McDonalds- Who do they really change for?

           McDonalds uses holidays to hype their food products according to the season. For example, they are offering a 20 pound three-course meal on Valentines days in New Castle, England. They educate their customers through advertisements on television, billboards, emails, and almost  any way to reach the community. The business is doing well targeting their demographics of kids on cartoon networks with kids meals. On the other hand their older demographic with humorous commercials. They also advocate helping young teens with jobs and showing the benefits of working at a McDonalds. Though, they could improve on finding bigger events. The Super Bowl had no advertisement for McDonalds and that is an event that millions of people around the world watch.  The company does focus many of its efforts into making the experience the best for its customers. Many of the advertisements shows families sitting with each other, or the idea of...
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